First, in November 2010 TAKAMAZ TRADING (HANGZHOU) CO., LTD. was established as a sales subsidiary for TAKAMAZ products in the Chinese market where future demand growth is anticipated.
Currently two TAKAMAZ Japanese personnel are engaged in sales activities in China. In the near future, TAKAMAZ plans to hire Chinese personnel who have undergone sales training at TAKAMAZ Japan. They will be involved in the strong local business demand. In addition, to deal broadly with the whole regions of China, TAKAMAZ will enhance its sales system in tandem with expanding sales channels by prospecting for local dealers to handle TAKAMAZ products.
At HANGZHOU FEELER TAKAMATSU MACHINERY CO., LTD., which manufactures products for the Chinese market, TAKAMAZ is moving forward with a plan to move to a new factory. The factory completion is planned on spring of next year. It has a capacity of over 100 units per month. This is four times the current capacity. TAKAMAZ is planning to increase the number of employees, and enhance the production system in order to be able to respond to the demand of the Chinese market.
Through such activities, we will propagate the TAKAMAZ brand in the Chinese market, and increase market share.
Also, demand for machine tools is increasing due to the active production of automobiles and motorcycles even in places like Thailand. TAKAMAZ will enhance its sales systems in cooperation with our subsidiary in Thailand.
In order to widely promote our brand even outside of China, TAKAMAZ will hold private shows with local overseas subsidiaries, attracting overseas demand through technological and performance appeal, in addition to appearing at trade shows in various countries. TAKAMAZ will proactively engage in sales activities as a single group of companies.